It has partly succeeded, with consumer spending on Google Play almost doubling since 2018, however it is still far behind Apple.Įven though Android at its core is an open-source project, with any developer or manufacturer able to create their own version of it, Google’s proprietary version is the one almost every smartphone uses.
Even though Google Play is far larger in terms of users, the Apple App Store has much higher consumer spending. On top of improving quality control, Google has also spent the past few years trying to drive more revenue to its publishers. Download the guide and start engaging your audience with a fantastic in-app mobile ad experience, including insights on unique formats, optimizing video, and more.
